GWM Dec sales fall 8% despite overseas sales hitting new high

• GWM sold 124,020 vehicles in December, marking an 8.33 percent year-on-year decline — its first drop since April 2025.
• GWM’s overseas sales reached 57,418 units in December, setting a new record for the fifth consecutive month.

GWM (HKG: 2333) saw sales decline in the final month of 2025 due to weak performance from its Haval brand, despite overseas sales hitting a new high.

The automaker sold 124,020 vehicles in December, down 8.33 percent year-on-year and down 6.90 percent month-on-month, according to data released today.

This marks GWM’s first year-on-year monthly sales decline since April 2025, as the overall market showed weakness toward year-end.

GWM’s sales remain primarily driven by its Haval brand, which sold 66,453 units in December, accounting for 53.58 percent of the company’s monthly volume.

Haval’s December sales fell 20.34 percent year-on-year and were down 11.85 percent month-on-month. This marks the second consecutive month of year-on-year sales decline for the brand.

The Tank brand sold 21,129 units in December, accounting for 17.04 percent of GWM’s monthly sales. This represents a 3.43 percent year-on-year decrease and a 12.45 percent drop from November.

The premium Wey brand sold 12,899 units in December, marking a 46.45 percent year-on-year increase and a 1.07 percent rise from November.

GWM’s new energy vehicle (NEV) sales totaled 38,922 units in December, accounting for 31.38 percent of its monthly sales.

This NEV sales figure represents a 7.91 percent year-on-year decrease and a 2.97 percent decline from November.

GWM’s overseas sales in December were 57,418 units, marking the fifth consecutive month of record highs and accounting for 46.30 percent of total sales. This represents a 39.05 percent year-on-year increase and a 0.19 percent rise from November.

In 2025, GWM sold 1,323,672 vehicles, marking a 7.33 percent year-on-year increase.

Its NEV sales for 2025 reached 403,653 units, accounting for 30.49 percent of total sales.

Overseas sales in 2025 reached 506,066 units, up 11.68 percent year-on-year, accounting for 38.23 percent of GWM’s total sales last year.

The Haval brand sold 758,554 vehicles in 2025, a 7.41 percent increase year-on-year, contributing 57.31 percent of GWM’s total sales during the same period.

The Tank brand sold 232,713 vehicles in 2025, a 0.74 percent year-on-year increase, contributing 17.58 percent of GWM’s total sales during the same period.

The Wey brand sold 101,954 vehicles in 2025, an 86.29 percent year-on-year increase, contributing 7.70 percent of GWM’s total sales during the same period.

GWM is scouting locations for its first European plant, aiming to achieve an annual production capacity of 300,000 cars in Europe by 2029, Reuters reported.